I had an interesting question the other day from a homeowner in Moorgate who asked me the difference between asking prices and values and why it mattered. When it comes to selling property, there must be agreement between the purchaser (buyer) and seller (vendor) for a property sale to take place. The value a buyer applies to a property can massively differ from the value a seller or mortgage company places upon it. The seller, the buyer and the mortgage company must find an agreeable value to assign to a property so the sale can proceed.

In many of my articles about the Rotherham property market, I talk about values, i.e. what property in Rotherham actually sells for, but I haven’t spoken about asking prices for while. Now asking prices are important as they are one of the four key matters a potential buyer will judge your property on (the others being location, bedrooms and type). Price yourself too high and you will put off buyers. So let’s take a look at the Rotherham numbers.

Over the last 12 months asking prices (i.e. the price advertised in the paper and on Rightmove) in Rotherham have remained steady, leaving the average asking price at £136,800.

Interestingly though, when we look at, say semi-detached properties and flats, a slightly different picture appears. Twelve months ago, the average asking price for a semi-detached house in Rotherham was £118,000 and today its £121,700 (a rise of 3%); whilst over the same 12-month period, the average asking price of a flat was £85,200 a year ago, and today its £86,800 (a rise of 2%). Therefore, changes in the asking price other property types have balanced out the figures.

In December 2015, there were 929 on the market in Rotherham today there are 858 properties on the market (down 8%). This will mean homeowners looking to sell will need to be conscious of how their property compares against others on the Rotherham property market. The Rotherham property market still has substantial momentum and sufficient demand remains. This noteworthy decrease in supply since Christmas is currently providing less choice for buyers.

… And here is the second point to make. Asking prices are one thing, but what a property sells for (i.e. value) is a completely different matter. These are the average prices achieved (i.e. what they sold for or the average value) for property in Rotherham over the last 12 months…

  • Overall Average    £140,400
  • Semi-detached     £123,200
  • Flat                         £83,300

You can quite clearly see, there is a difference between what people are asking for property and what it is selling for. The underlying fundamentals of low interest mortgages and tight supply remain prevalent in the Rotherham property market however, the number one lesson has to be this … if you want to sell, be realistic with your pricing.

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