The Rotherham housing market has gone through a sea change in the past decades. In particular, the Buy-to-Let (B-T-L) sector has been evolving for both Rotherham tenants and landlords.

A few weeks ago, the Government released a White Paper on housing. I have had a chance now to digest the report and wish to offer my thoughts on the topic. It was interesting that the private rental sector played a major part in the future plans for housing. This is especially important for our growing Rotherham population.

In 1981, the population of the Rotherham Council area stood at 253,200 and today it stands at 260,800.

Currently, the private rented (B-T-L) sector accounts for 11.8% of households in the town. The Government want to assist people living in the houses and help the economy by encouraging the provision of quality homes, in a housing sector that has grown due to worldwide economic forces, pushing home ownership out of the reach of more and more people.

Interestingly, when we look at the 1981 figures for homeownership, a different story is told:

  • 45.94% Rotherham people owned their own home
  • 45.78% Rotherham people rented from the Council or Housing Association
  • 8.28% Rotherham rented from a private landlord


The significance of a suitable housing policy is vital to ensure suitable economic activity and create a vibrant place people want to live in.

Population-Rotherham-1981-2037With the population of the Rotherham area set to grow to 277,000 by 2037, it is imperative that the council and the UK Government all work actively together to ensure the residential property market doesn’t hold the area back, by encouraging the building and provision of quality homes for its inhabitants.

One idea the Government has proclaimed is a variety of measures aimed at encouraging the Build-to-Rent (B-T-R) sector (instead of the B-T-L sector). These include allowing local authorities to proactively plan for B-T-R schemes, and making it simpler for B-T-R developers to offer inexpensive private rented homes.

To do this, the government will invent a distinct affordable housing class for B-T-R, called ‘Affordable Private Rent’, which will oblige new homes builders to provide at least 1 in 5 of a new home developments at a 20% discount on open-market rents and three year tenancies for tenants. In return, the new homebuilders will get better planning assurances.

Private landlords will not be expected to offer discounts, nor offer 3-year tenancies – but it is something Rotherham landlords need to be aware of as there will be greater competition for tenants.

Over the last ten years, home ownership has not been a primary goal for young adults as the world has changed.

These youngsters expect ‘on demand’ services thanks to Amazon, Dating Apps and Netflix.

Many Rotherham youngsters see that renting more than meets their accommodation needs as it combines the freedom from a lifetime of property maintenance and financial obligations. For them, this is an attractive lifestyle option.

Private rented housing in Rotherham, whether that’s through B-T-L or B-T-R, has the prospective to play a very positive role.

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